About Us

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CEO Message

Holborn Assets is the leading financial advisory group in the United Arab Emirates. We insist that our advisers are qualified and that they come to us with extensive experience and track records in the sector. All hail from the tough regulatory regime of the UK and similarly protective jurisdictions and approach financial planning in a holistic and compliant manner. We are not sales driven – we are professional advisers adhering to the company's mission which is to ensure that you get quality independent advice and service, that your money is put in the right place at the right time and that you are treated with integrity and respect. Moreover, our unparalleled relationships with the best product providers help to assure that we make available superior investment and protection solutions for the increasingly sophisticated expatriate community we serve.

Our company has been established in the Emirates for over 10 years and has grown dramatically in recent years. We have made significant investments in infrastructure to support this growth, to ensure we maintain our leading position and to meet the company's vision of being the independent financial services group of choice in the UAE. In order to serve our clients better we have moved to a new address in the TECOM area of Dubai Internet City; a stylish, brand new 12,500 Sq Ft office which we believe represents our exponential growth as a company, and our commitment to excellence. In addition to this capital outlay we have invested heavily in an extensive redevelopment of our IT systems. This will provide world class administrative support to our clients and to our advisers who, in turn, will then be better equipped to provide the best solutions and client care.

The Middle East is an unregulated market as far as financial advisory services are concerned. We have therefore adopted our own in-house regulatory and compliance regime to ensure we operate to the highest ethical standards. In practice we aim to mirror the critical features of UK regulatory requirements. You will never be pressed into taking a course of action that does not meet your appetite for risk or take note of your overall financial position and responsibilities.

One other note about our advisers. All are members of the Chartered Insurance Institute in the UK and continue to expand their knowledge through examinations ultimately leading to the prestigious designation Chartered Financial Planner, and through continuous professional development. We believe we differentiate ourselves from almost all others in this part of the world by insisting that our professionals – by far our most significant asset – continue their development in this fashion. You can therefore be confident you will get the best advice available in the marketplace.

Finally, I wish to state that we have a strong Christian ethic that underlies our approach to business and that at the beginning of 2011, we adopted a UK charity operating in South Africa as the recipient of our corporate giving.

We would like to welcome you and your friends to become satisfied clients of Holborn and if, at any time, you feel we fall short in the advice and service we offer then please contact me personally.

Robert Parker
CEO